JOURNAL OF MARKETING市场营销杂志
JOURNAL OF MARKETING(英文缩写 J MARKETING),ISSN 0022-2429,eISSN 1547-7185,中文译名:市场营销杂志 是一本学术期刊。本页汇总该期刊的最新影响因子、分区信息以及最新收录于 PubMed 的文献,帮助您快速了解期刊全貌。
发文量统计区间：2025-11-01 至 2026-10-31，按本站收录文献的发表日期统计。
期刊介绍
历年影响因子趋势
| JCR 数据年份 | 影响因子 | JCR 分区 |
|---|---|---|
| 2021 | 15.360 | Q1 |
| 2022 | 12.900 | Q1 |
| 2023 | 11.500 | Q1 |
| 2024 | 10.400 | Q1 |
| 2025 | 10.600 | Q1 |
JOURNAL OF MARKETING 最新收录文献
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1. A Practical Guide to Endogeneity Correction Using Copulas.
PMID:日期:2025-12-14Causal inference is of central interest in many empirical applications, yet often challenging because of the presence of endogenous regressors. The classical approach to the problem requires using instrumental variables that must satisfy the stringent condition of exclusion restriction. In recent research, instrument-free copula methods have been increasingly used to handle endogenous regressors. This article aims to provide a practical guide for how to handle endogeneity using copulas. The authors give an overview of copula endogeneity correction, outlining its theoretical rationales, advantages, and limitations for empirical research. They also discuss recent advances that enhance the understanding, applicability, and robustness of copula correction, and address implementation aspects of copula correction such as constructing proper and robust copula control functions, handling higher-order terms of endogenous regressors and noncontinuous endogenous regressors, choosing between control function and likelihood-based joint estimation methods, and extending the approach to panel data and nonlinear models. To facilitate the appropriate usage of copula correction in order to realize its full potential, the authors detail a process of checking data requirements and identification assumptions to determine when and how to use copula correction methods, and illustrate its usage using empirical examples.
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2. Sponsored Content as an Epistemic Market Object: How Platformization of Brand-Creator Partnerships Disrupts Valuation, Coproduction, and the Relationship Between Market Actors.
PMID:日期:2025-02-11Sponsored content allows brands to partner with creators to reach creators' audiences on digital platforms. However, both creators' and brands' incomplete understanding of this object generates two critical ambiguities: how to determine the value of sponsored content and how to effectively coproduce it. To better understand these ambiguities, the authors theorize sponsored content as an : an object that facilitates marketing functions but is only partially understood by the actors who use it They analyze a dataset of interviews, podcasts, media articles, and third-party platform reviews about-and by-content creators, brands, and intermediaries. The findings show that brands, creators, and intermediaries create and apply knowledge to address valuation and coproduction ambiguities. However, this knowledge work is incomplete, creating asymmetries in value outcomes and power relationships in a brand-creator partnership. This research contributes to marketing literature and practice by highlighting the role of epistemic market objects in transformative market disruptions that alter the roles of, and the relationships between, market actors. The findings are transferable to other substantive areas such as generative artificial intelligence, the metaverse, nonfungible tokens, online news, and the sharing economy.
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3. BMW Is Powerful, Beemer Is Not: Nickname Branding Impairs Brand Performance.
PMID:日期:2024-09-15This research investigates nickname branding, a novel phenomenon whereby firms incorporate the "street" names consumers give brands into their own marketing (e.g., Bloomingdale's opening a "Bloomie's" store). While practitioners anticipate positive results from deploying this tactic, the current research serves as the first empirical investigation of its likely effectiveness. Drawing on speech act theory, the authors theorize that using a nickname in place of a formal name serves as an act of power redistribution, effectively signaling submission to consumers, thereby reducing the perception of a brand's power and weakening its performance. Through a multimethod approach that incorporates secondary data analyses, field studies, and preregistered experiments, the results support this view across a range of performance metrics. In addition, the authors show that this effect is contingent on two factors, such that nickname branding (1) harms performance more for competent brands than warm brands and (2) is less pronounced when nicknames are used in messages that are communal-oriented (vs. transactional-oriented). This research introduces a new theoretical perspective centering on the illocutionary meanings embedded in the process of naming brands and highlights actionable insights on how marketers should approach or avoid consumer-based slang in their marketing.
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4. Dual Branding by National Brand Manufacturers: Drivers and Outcomes.
PMID:日期:2023-11-15This article is the first generalizable empirical analysis of dual branding, that is, the supply of private labels (PLs) by national brand (NB) manufacturers. The authors compile a unique data set combining the identity of PL suppliers in over 260 packaged goods categories with multiple years of scanner data in the Spanish grocery market to offer several contributions. First, they provide new descriptive insights on the prevalence of dual branding in categories where the manufacturer does and does not have NBs, the longevity of PL supply arrangements, and the differences in PL sourcing across retailers. Second, they integrate the literature on motivators and dissuaders of dual branding and test the impact of relevant manufacturer, retailer, and dyad characteristics on PL supply in NB and non-NB categories. The results reveal a more nuanced empirical reality than is evident from prior research regarding the role of multicategory scope, fighter brands, NB differentiation, and size and positioning of the retailer's PL. Third, they examine the outcomes of PL supply for the NBs of dual branders and find that starting (terminating) PL supply to a retailer significantly benefits (hurts) the relative distribution depth but not the relative share of the dual brander's NBs at that retailer.
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5. A Practice Perspective on Market Evolution: How Craft and Commercial Coffee Firms Expand Practices and Develop Markets.
PMID:日期:2022-05-26How markets evolve is a perennial and important question in business. Building on a large qualitative data set on the coffee market comprising primary and secondary interviews, archival data, and fieldwork, the authors introduce a novel theoretical mechanism-practice expansion-to explain how ongoing institutional complexity fosters market evolution. To theorize practice expansion, the authors combine institutional logics with resource partitioning and introduce a two-by-two typology of firms evolving in markets: craft versus commercial and generalist versus specialist. The authors' analysis, grounded in this typology, identifies three mechanisms that explain practice expansion (elaboration, translation, and transformation). The authors then show how practice expansion contributes to market evolution by increasing product diversity, broadening skills and knowledge, and enriching the market meaning system. The novel theory introduced in this article contributes to extant work by theorizing market evolution as resulting from practice expansion and by broadening our understanding of the types of firms and their interactions important to that evolution. The novel theory also points to important strategy implications for how different types of firms can contribute to and benefit from the identified evolutionary patterns and ongoing institutional complexity.
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6. Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer Reviews.
PMID:日期:2021-11-17Sales, product design, and engineering teams benefit immensely from better understanding customer perspectives. How do customers combine a product's technical specifications (i.e., engineered attributes) to form abstract product benefits (i.e., meta-attributes)? To address this question, the authors use machine learning and natural language processing to develop a methodological framework that extracts a hierarchy of product attributes based on contextual information of how attributes are expressed in consumer reviews. The attribute hierarchy reveals linkages between engineered attributes and meta-attributes within a product category, enabling flexible sentiment analysis that can identify how consumers receive meta-attributes, and which engineered attributes are main drivers. The framework can guide managers to monitor only portions of review content that are relevant to specific attributes of interest. Moreover, managers can compare products within and between brands, where different names and attribute combinations are often associated with similar benefits. The authors apply the framework to the tablet computer category to generate dashboards and perceptual maps and provide validations of the attribute hierarchy using both primary and secondary data. Resultant insights allow the exploration of substantive questions, such as how Apple improved successive generations of iPads and why Hewlett-Packard and Toshiba discontinued their tablet product lines.
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7. Increasing Organ Donor Registrations with Behavioral Interventions: A Field Experiment.
PMID:日期:2021-04-14Although prior research has advanced our understanding of the drivers of organ donation attitudes and intentions, little is known about how to increase registrations within explicit consent systems. Some empirical evidence suggests that costly, labor-intensive educational programs and mass-media campaigns might increase registrations; however, they are neither scalable nor economical solutions. To address these limitations, the authors conducted a field experiment (N = 3,330) in Ontario, Canada, testing the effectiveness of behaviorally informed promotion interventions as well as process improvements. They find that intercepting customers with materials targeting information and altruistic motives at the right time, along with streamlining customer service, significantly increased registrations. Specifically, the best-performing intervention, prompting perspective taking through reciprocal altruism ("If you needed a transplant would you have one?"), significantly increased new registration rates from 4.1% in the control condition to 7.4%. The authors followed up with seven posttests (total N = 3,376) to find support for their theoretical predictions and to explore the mechanisms through which the interventions may have operated. This article provides evidence for low-cost, scalable marketing solutions that increase organ donor registrations in a prompted choice context and has important implications for public policy and societal welfare.