JOURNAL OF MARKETING
JOURNAL OF MARKETING(英文缩写 J MARKETING),ISSN 0022-2429,eISSN 1547-7185 是一本学术期刊。本页汇总该期刊的最新影响因子、分区信息以及最新收录于 PubMed 的文献,帮助您快速了解期刊全貌。
指标来源：jcr_cas_ifqb
期刊简介
暂无简介。
历年影响因子趋势
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JOURNAL OF MARKETING 最新收录文献
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A Practical Guide to Endogeneity Correction Using Copulas.
Causal inference is of central interest in many empirical applications, yet often challenging because of the presence of endogenous regressors. The classical approach to the problem requires using ins…
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Sponsored Content as an Epistemic Market Object: How Platformization of Brand-Creator Partnerships Disrupts Valuation, Coproduction, and the Relationship Between Market Actors.
Sponsored content allows brands to partner with creators to reach creators' audiences on digital platforms. However, both creators' and brands' incomplete understanding of this object generates two cr…
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BMW Is Powerful, Beemer Is Not: Nickname Branding Impairs Brand Performance.
This research investigates nickname branding, a novel phenomenon whereby firms incorporate the "street" names consumers give brands into their own marketing (e.g., Bloomingdale's opening a "Bloomie's"…
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Dual Branding by National Brand Manufacturers: Drivers and Outcomes.
This article is the first generalizable empirical analysis of dual branding, that is, the supply of private labels (PLs) by national brand (NB) manufacturers. The authors compile a unique data set com…
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Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer Reviews.
Sales, product design, and engineering teams benefit immensely from better understanding customer perspectives. How do customers combine a product's technical specifications (i.e., engineered attribut…
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Increasing Organ Donor Registrations with Behavioral Interventions: A Field Experiment.
Although prior research has advanced our understanding of the drivers of organ donation attitudes and intentions, little is known about how to increase registrations within explicit consent systems. S…
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Problems and challenges in social marketing.
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The marketing of social causes: the first 10 years.
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Marketing communications in nonbusiness situations or why it's so hard to sell brotherhood like soap.
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The changing demographics of women: trends that have great and growing significance for marketing management.