JOURNAL OF INTERACTIVE MARKETING互动营销杂志

JOURNAL OF INTERACTIVE MARKETING(英文缩写 J INTERACT MARK),ISSN 1094-9968,eISSN 1520-6653,中文译名:互动营销杂志 是一本学术期刊。本页汇总该期刊的最新影响因子、分区信息以及最新收录于 PubMed 的文献,帮助您快速了解期刊全貌。

发文量统计区间：2025-09-24 至 2026-09-24，按本站收录文献的发表日期统计。

历年影响因子趋势

JOURNAL OF INTERACTIVE MARKETING 最新收录文献

1. JCR分区: Q1 CAS分区: B2 影响因子: 6.4

   1. Buddies as In-Group Influencers in Online Support Groups: A Social Network Analysis of Processes and Outcomes.

   PMID:

   35656556

   作者:

   Ali Esmaeeli, Cornelia Connie Pechmann, Judith J Prochaska

   期刊:

   Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation, Inc PubMed

   DOI:

   10.1177/10949968221076144

   日期:

   2022-05-01

   Buddies, serving as in-group influencers to aid demographically similar cobuddies, are extensively used in face-to-face support groups to enhance positive social influence. The authors examine the eff…

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2. JCR分区: Q1 CAS分区: B2 影响因子: 6.4

   2. Will Social Distancing in Service Encounters Affect Consumers' Value Perception During the COVID-19 Pandemic? The Role of Servicescape, Self-Efficacy, and Technological Intervention.

   PMID:

   38603337

   作者:

   Ying Feng, Jie Meng

   期刊:

   Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation, Inc PubMed

   DOI:

   10.1177/10949968231156530

   This study investigates how physical and psychological distance from one's surroundings may influence one's perception of connectedness with the servicescape and, ultimately, perception of value. It a…

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