JOURNAL OF MARKETING RESEARCH
JOURNAL OF MARKETING RESEARCH(英文缩写 J MARKETING RES),ISSN 0022-2437,eISSN 1547-7193 是一本学术期刊。本页汇总该期刊的最新影响因子、分区信息以及最新收录于 PubMed 的文献,帮助您快速了解期刊全貌。
指标来源：jcr_cas_ifqb
期刊简介
暂无简介。
历年影响因子趋势
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JOURNAL OF MARKETING RESEARCH 最新收录文献
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Retributive Philanthropy.
Prosocial behavior research has historically considered altruistic or self-interested motives as the primary drivers for charitable giving. Recently, however, there have been many high-profile cases w…
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Addressing Endogeneity Using a Two-Stage Copula Generated Regressor Approach.
The ubiquitous presence of endogenous regressors presents a significant challenge when drawing causal inferences using observational data. The classical econometric method used to handle regressor end…
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From Streetwear to High Fashion: How Nonelite Producers Use Hybridization to Enter an Elite Category.
Gaining access to elite categories is challenging for nonelite producers. This longitudinal analysis of the evolution of the fashion market explains how some nonelite streetwear producers gained acces…
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The Last Hurrah Effect: End-of-Period Temporal Landmarks Increase Optimism and Financial Risk-Taking.
Understanding what drives risk-taking is fundamental for the study of choice under uncertainty. One widely discussed question is when and why people engage in risk-taking. Prior work finds evidence fo…
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The Closing-the-Gap Effect: Joint Evaluation Leads Donors to Help Charities Farther from Their Goal.
Charitable donations can be influenced by the level of progress a cause has made toward its fundraising goal. The current work demonstrates how jointly considering more than one charitable cause along…
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Correcting Regressor-Endogeneity Bias via Instrument-Free Joint Estimation Using Semiparametric Odds Ratio Models.
Endogenous regressors can lead to biased estimates for causal effects using methods assuming regressor-error independence. To correct for endogeneity bias, the authors propose a new method that accoun…
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Helping Those That Hide: Anticipated Stigmatization Drives Concealment and a Destructive Cycle of Debt.
Debt accumulation has been linked to materialism, impulsivity, shortsightedness, self-control, and lifestyle preferences. However, applying stigma theory allows novel insights into debt accumulation f…
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The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth.
Swearing can violate norms and thereby offend consumers. Yet the prevalence of swear word use suggests that an offensiveness perspective may not fully capture their impact in marketing. This article a…
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Understanding and Neutralizing the Expense Prediction Bias: The Role of Accessibility, Typicality, and Skewness.
Consumers display an expense prediction bias in which they underpredict their future spending. The authors propose this bias occurs in large part because (1) consumers base their predictions on typica…
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How Established Organizations Combine Logics to Reconfigure Resources and Adapt to Marketization: A Case Study of Brazilian Religious Schools.
Marketization-the entry of the market logic into a field originally insulated from it-is a transformative force that has reshaped many fields, including education, health care, the arts, and religion.…