JOURNAL OF MARKETING RESEARCH市场营销研究杂志
JOURNAL OF MARKETING RESEARCH(英文缩写 J MARKETING RES),ISSN 0022-2437,eISSN 1547-7193,中文译名:市场营销研究杂志 是一本学术期刊。本页汇总该期刊的最新影响因子、分区信息以及最新收录于 PubMed 的文献,帮助您快速了解期刊全貌。
发文量统计区间：2025-11-01 至 2026-10-31，按本站收录文献的发表日期统计。
期刊介绍
历年影响因子趋势
| JCR 数据年份 | 影响因子 | JCR 分区 |
|---|---|---|
| 2021 | 6.664 | Q2 |
| 2022 | 6.100 | Q2 |
| 2023 | 5.100 | Q1 |
| 2024 | 5.000 | Q1 |
| 2025 | 6.300 | Q1 |
JOURNAL OF MARKETING RESEARCH 最新收录文献
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1. The Last Hurrah Effect: End-of-Period Temporal Landmarks Increase Optimism and Financial Risk-Taking.
1. 最后的狂欢效应：期末时间标志增加乐观情绪和金融风险承担行为PMID:日期:2025-02-10Understanding what drives risk-taking is fundamental for the study of choice under uncertainty. One widely discussed question is when and why people engage in risk-taking. Prior work finds evidence for an ending effect, where risk-taking increases on the last gamble in a series when outcomes are immediately realized. The authors test whether socially ubiquitous end-of-period temporal landmarks (e.g., last day of the work week, month, year) alter financial risk-taking even when outcomes are not immediate. Using data from a large peer-to-peer investment platform in the United States, they show that investors make riskier financial investment decisions on Fridays relative to those made earlier in the week. Consistent with a broader end-of-period effect, risk-taking also increases on the last day of the month, on the last day of the year, and on weekdays prior to a long weekend. Follow-up lab experiments identify a novel mechanism driving ending effects: As people near the end of a temporal period, they feel more optimistic that their financial risks will pay off, driving greater financial risk-taking. The shift in risk-taking is not without consequence: In this specific peer-to-peer context, the authors show that end-of-period investments perform worse over time, losing money relative to investments made on other days.
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2. Retributive Philanthropy.
PMID:日期:2025-02-06Prosocial behavior research has historically considered altruistic or self-interested motives as the primary drivers for charitable giving. Recently, however, there have been many high-profile cases wherein consumers use their donations to harm others. The authors define this behavior, characterized by a desire for retribution resulting from witnessing or experiencing volitional wrongdoing, as "retributive philanthropy" and examine this phenomenon using a multimethod approach. Qualitative interviews with perpetrators and targets of retributive philanthropy reveal key themes of blameworthiness judgments, strong negative affect, and a desire to harm as a terminal goal of donation-none which are typically associated with prosocial behaviors. Analysis of real-world antivaccine protestor donation data finds similar themes of perceived wrongdoing and outrage related to retributive donations in a large-scale context. Five lab studies and five supplementary studies then demonstrate the effects of perceived volitional wrongdoing, harm, efficacy, and authoritarianism on willingness to make retributive donations. Together, these findings offer critical insight into an emerging mode of donation that is emotionally, motivationally, and behaviorally distinct from traditional prosocial behavior and has important implications for consumers and charitable marketers.
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3. Addressing Endogeneity Using a Two-Stage Copula Generated Regressor Approach.
3. 使用两阶段 Copula 生成回归量方法处理内生性PMID:日期:2025-01-30The ubiquitous presence of endogenous regressors presents a significant challenge when drawing causal inferences using observational data. The classical econometric method used to handle regressor endogeneity requires instrumental variables (IVs) that must satisfy the stringent condition of exclusion restriction, rendering it unfeasible in many settings. Herein, the authors propose a new IV-free method that uses copulas to address the endogeneity problem. Existing copula correction methods require nonnormal endogenous regressors: Normally or nearly normally distributed endogenous regressors cause model nonidentification or significant finite-sample bias. Furthermore, existing copula control function methods presume the independence of exogenous regressors and endogenous regressors. The authors' generalized two-stage copula endogeneity-correction (2sCOPE) method simultaneously relaxes the two key identification requirements while maintaining the Gaussian copula regressor-error dependence structure. They prove that under the Gaussian copula dependence structure, 2sCOPE yields consistent causal-effect estimates with correlated endogenous and exogenous regressors as well as normally distributed endogenous regressors. In addition to relaxing the identification requirements, 2sCOPE has superior finite-sample performance and addresses the significant finite-sample bias problem due to insufficient regressor nonnormality. Moreover, 2sCOPE employs generated regressors derived from existing regressors to control for endogeneity, and can thus considerably increase the ease and broaden the applicability of IV-free methods for handling regressor endogeneity. The authors further demonstrate 2sCOPE's performance using simulation studies and illustrate its use in an empirical application.
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4. From Streetwear to High Fashion: How Nonelite Producers Use Hybridization to Enter an Elite Category.
PMID:日期:2025-01-13Gaining access to elite categories is challenging for nonelite producers. This longitudinal analysis of the evolution of the fashion market explains how some nonelite streetwear producers gained access to the elite high fashion category by creating an interstitial hybrid category-luxury streetwear-that bridged the two. Nonelite producers create a hybrid category by establishing commensurability with the elite category and generating appeal through cultural consonance. The hybrid category challenges the elite boundary while potentializing value creation for elites. In response, elite producers subsume the hybrid category, which resolves the challenge posed by nonelite producers and allows elites to capture the value introduced by nonelites by absorbing and exerting control over them. By doing so, elite producers rejuvenate their category's cultural relevance and strengthen its elite status, while some nonelite producers gain access to the elite category. This research contributes to the literature by theorizing nonelites' status gains through categorical hybridization, an empirically prevalent but undertheorized phenomenon. These theoretical insights are leveraged to explain why subsumption solves cooptation issues, distinguish between collective and collaborative market driving, suggest that market actors can concomitantly participate in market maintenance and change, and offer managerial recommendations for nonelites to solidify status gains.
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5. The Closing-the-Gap Effect: Joint Evaluation Leads Donors to Help Charities Farther from Their Goal.
PMID:日期:2024-10-30Charitable donations can be influenced by the level of progress a cause has made toward its fundraising goal. The current work demonstrates how jointly considering more than one charitable cause along with their goal progress information shifts consumers' donation decisions. When charitable causes are evaluated jointly (vs. separately), the comparison makes relative need for help more salient and easier to evaluate, leading to greater giving to the cause farther from its goal. A multimethod investigation, involving six preregistered experimental studies, seven supplemental studies, and a large secondary dataset with over 10,000 projects from a micro-crowdfunding platform, provides evidence for this phenomenon and demonstrates that it is robust to variations in the type of cause, the number of projects, and the donor being able to personally complete the goal. Conversely, the effect is eliminated or reversed when charities are evaluated separately (as relative need for help is less salient), when the gap between charities is smaller (as perceptions of relative need for help are diminished), or when for-profit businesses are evaluated (as the context does not heighten sensitivity to need). This work contributes to research on goal progress and evaluation mode and has implications for charitable giving in comparative contexts like crowdfunding.
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6. Correcting Regressor-Endogeneity Bias via Instrument-Free Joint Estimation Using Semiparametric Odds Ratio Models.
PMID:日期:2023-11-23Endogenous regressors can lead to biased estimates for causal effects using methods assuming regressor-error independence. To correct for endogeneity bias, the authors propose a new method that accounts for the regressor-error dependence using flexible semiparametric odds ratio conditional models; the approach requires neither parametric distributional assumptions nor tuning parameters for modeling endogenous regressors' distributions conditional on the error term and exogenous regressors. Inference is achieved via optimizing the profile likelihood concentrating on the parameters of interest. The proposed approach requires no use of instrumental variables (IVs), observed or latent, that must satisfy the stringent condition of exclusion restriction. Nonnormally distributed endogenous regressors are required for model identification with a normal error distribution. The approach's flexibility in capturing regressor-error dependence increases the capability of IV-free endogeneity correction and provides opportunities to improve the accuracy of causal effect estimation. Unlike existing IV-free methods, the proposed approach can handle discrete endogenous regressors with few levels, such as binary regressors or count regressors with small means, and is thus applicable to a plethora of applications involving such regressors. The authors demonstrate the versatility of the approach for binary, count, and continuous endogenous regressors using comprehensive simulation studies and empirical data.
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7. Helping Those That Hide: Anticipated Stigmatization Drives Concealment and a Destructive Cycle of Debt.
PMID:日期:2023-04-09Debt accumulation has been linked to materialism, impulsivity, shortsightedness, self-control, and lifestyle preferences. However, applying stigma theory allows novel insights into debt accumulation for middle-class individuals who access a variety of credit-related products. The authors define anticipated stigmatization of debt as the negative judgment and discrimination an individual expects to experience because of their consumer indebtedness. Results from a series of studies demonstrate that although financial stress motivates behaviors designed to reduce debt, debtors who anticipate stigmatization perform a variety of concealment behaviors (secrecy, social spending, and help avoidance) that hinder debt reduction and have negative effects on well-being. To understand how to help these individuals, the authors collaborated with a financial education company, designing a field experiment to examine the efficacy of a behavior change course. Individuals who anticipated stigmatization and formed new social connections in a community-based condition reduced their consumer debt. Although the emotional effect of community-based support has been examined in other stigma contexts, this study is the first to investigate the effect on well-being in a debt context and link social benefits to actual behavior change in terms of debt reduction behaviors and debt repayment.
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8. The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth.
PMID:日期:2022-04-28Swearing can violate norms and thereby offend consumers. Yet the prevalence of swear word use suggests that an offensiveness perspective may not fully capture their impact in marketing. This article adopts a linguistic perspective to develop and test a model of how, why, and when swear word use affects consumers in online word of mouth. In two field data sets and four experiments, the authors show that relative to reviews with no swear words, or with non-swear-word synonyms (e.g., super), reviews with swear words (e.g., damn) impact review readers. First, reviews with swear words are rated as more helpful. Second, when a swear word qualifies a desirable [undesirable] product attribute, readers' attitudes toward the product increase [decrease] (e.g., "This dishwasher is quiet [loud]!"). Swear words impact readers because they convey meaning about (1) the reviewer and (2) the topic (product) under discussion. These two meanings function as independent, parallel mediators that drive the observed effects. Further, these effects are moderated by swear word number and style: they do not emerge when a review contains many swear words and are stronger for uncensored and euphemistic swear words (e.g., darn) than censored swear words (e.g., d*mn). Overall, swear words in reviews provide value to readers-and review platforms-because they efficiently and effectively convey two meanings.
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9. Understanding and Neutralizing the Expense Prediction Bias: The Role of Accessibility, Typicality, and Skewness.
PMID:日期:2022-02-15Consumers display an expense prediction bias in which they underpredict their future spending. The authors propose this bias occurs in large part because (1) consumers base their predictions on typical expenses that come to mind easily during prediction, (2) taken together, typical expenses lead to a prediction near the mode of a consumer's expense distribution rather than the mean, and (3) expenses display positive skew (with mode < mean). Accordingly, the authors also propose that prompting consumers to consider reasons why their expenses might be different than usual increases predictions-and therefore prediction accuracy-by bringing atypical expenses to mind. Ten studies (N = 6,044) provide support for this account of the bias and the "atypical intervention" developed to neutralize it.
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10. How Established Organizations Combine Logics to Reconfigure Resources and Adapt to Marketization: A Case Study of Brazilian Religious Schools.
PMID:日期:2021-07-13Marketization-the entry of the market logic into a field originally insulated from it-is a transformative force that has reshaped many fields, including education, health care, the arts, and religion. Marketization brings a unique set of challenges for established organizations: it opens a field to market-style mechanisms of consumer choice and competition, which undermines the legitimacy of established organizations, and it creates contradictory demands for organizational actions. How can established organizations adapt to marketization? To answer this question, the authors study the adaptation of five established religious schools to the marketization of education in Brazil. They develop the novel hybridization strategy of nested coupling and explain that established organizations respond to marketization by balancing competing demands for differentiation and conformity. The authors show how religious schools nest the market logic within the religious logic by reconfiguring their resources to conform to market demands while differentiating themselves through their religious orientation. Nested coupling provides a novel strategic approach for established organizations in marketized or marketizing fields, such as hospitals, museums, and schools, to capitalize on a logic that preexists marketization and to create a unique competitive positioning in the market.