International Journal of Advertising

International Journal of Advertising(英文缩写 INT J ADVERT),ISSN 0265-0487,eISSN 1759-3948 是一本学术期刊。本页汇总该期刊的最新影响因子、分区信息以及最新收录于 PubMed 的文献,帮助您快速了解期刊全貌。

发文量统计区间：2025-09-21 至 2026-09-21，按本站收录文献的发表日期统计。

指标来源：jcr_cas_ifqb

历年影响因子趋势

International Journal of Advertising 最新收录文献

1. JCR分区: Q1 CAS分区: B3 影响因子: 7.3

   1. Eye-Tracking Evidence that Happy Faces Impair Verbal Message Comprehension: The Case of Health Warnings in Direct-to-Consumer Pharmaceutical Television Commercials.

   PMID:

   29269979

   作者:

   Cristel Antonia Russell, John L Swasy, Dale Wesley Russell, Larry Engel

   期刊:

   International journal of advertising PubMed

   DOI:

   10.1080/02650487.2016.1196030

   日期:

   2017-01-01

   Risk warning or disclosure information in advertising is only effective in correcting consumers' judgments if enough cognitive capacity is available to process that information. Hence, comprehension of verbal warnings in TV commercials may suffer if accompanied by positive visual elements. This rese…

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