JOURNAL OF ADVERTISING广告学刊
JOURNAL OF ADVERTISING(英文缩写 J ADVERTISING),ISSN 0091-3367,eISSN 1557-7805,中文译名:广告学刊 是一本学术期刊。本页汇总该期刊的最新影响因子、分区信息以及最新收录于 PubMed 的文献,帮助您快速了解期刊全貌。
发文量统计区间：2025-11-01 至 2026-10-31，按本站收录文献的发表日期统计。
期刊介绍
历年影响因子趋势
| JCR 数据年份 | 影响因子 | JCR 分区 |
|---|---|---|
| 2021 | 6.528 | Q1 |
| 2022 | 5.700 | Q1 |
| 2023 | 5.400 | Q1 |
| 2024 | 7.000 | Q1 |
| 2025 | 7.700 | Q1 |
JOURNAL OF ADVERTISING 最新收录文献
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1. Nature and Impact of Alcohol Messages in a Youth-Oriented Television Series.
PMID:日期:2009This research contributes to the extant literature on television influence by pairing a stimulus-side approach documenting how information is presented within a TV series with a response-side assessment of whether connectedness and exposure to a series influence the processing of that information differently depending on its format. The inquiry focuses on the nature and impact of messages about alcohol contained within a youth oriented TV program. The findings indicate that the recall and perception of the more overt negative messages increase with exposure and that receptiveness to the subtle and less remembered positive messages increases with levels of program connectedness. Highly connected viewers are both more receptive to and in greater agreement with the underlying positive alcohol message communicated in the series.