JOURNAL OF ADVERTISING RESEARCH广告研究杂志
JOURNAL OF ADVERTISING RESEARCH(英文缩写 J ADVERTISING RES),ISSN 0021-8499,eISSN 1740-1909,中文译名:广告研究杂志 是一本学术期刊。本页汇总该期刊的最新影响因子、分区信息以及最新收录于 PubMed 的文献,帮助您快速了解期刊全貌。
发文量统计区间：2025-09-27 至 2026-09-27，按本站收录文献的发表日期统计。
期刊介绍
历年影响因子趋势
| JCR 数据年份 | 影响因子 | JCR 分区 |
|---|---|---|
| 2021 | 3.031 | Q2 |
| 2022 | 2.500 | Q3 |
| 2023 | 2.100 | Q2 |
| 2024 | 2.400 | Q1 |
| 2025 | 3.300 | Q1 |
JOURNAL OF ADVERTISING RESEARCH 最新收录文献
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1. Adolescent Perceptions of Black-Oriented Media: "The Day Beyoncé Turned Black".
PMID:日期:2019-06-01Black-oriented media, content with predominately Black casts and/or racial themes, is marketed primarily toward Black audiences. However, how audiences perceive such targeting is unclear. To investigate this, Black and White adolescents (=1,990) identified the perceived target audiences of 15 movies (12 Black-oriented). Results from Item Response Theory and multiple regression suggest that Black adolescents, especially those with strong ethnic identity, differentiate Black-oriented from mainstream movies. Black adolescents report higher exposure to Black-oriented films, particularly if they perceive such films as targeted to Black audiences. White adolescents find it more difficult to identify Black-oriented films. This suggests that Black-oriented films might be successfully marketed beyond Black audiences. Black adolescent audiences perceive Black-oriented media to be targeted toward them, especially those who have strong ethnic identity.White adolescent audiences generally perceive Black-oriented media to be targeted toward anyone.Black-oriented content may find greater mainstream marketing success if advertisers target both Black and White audiences.