{"_":"Relationship Between Knowledge, Attitudes, and Practices for the Consumption of -Enriched Fruit and Vegetable Juices: Structural Equation Modelling and Consumers' Preference Evaluation Approach.","i":["Spirulina"]}
本研究旨在了解知识、态度与实践之间的关系，以及消费者对富含藻类果蔬汁的消费偏好。为了更深入地了解这一新型非酒精饮料产品的目标群体和营销策略，开展了一项关于消费者对藻类总体消费态度尤其是对藻类消费态度的调查。研究采用知识-态度-实践（KAP）模型结合结构方程模型（SEM）来检验变量之间的假设关系。此外，采用七点嗜好量表进行消费者偏好测试，并对六种果汁样品进行排序：纯酸樱桃汁（SC1）、含0.8%（SC2）和1.6%（SC3）蓝藻粉的酸樱桃汁；纯番茄汁（T1）、含0.8%（T2）和1.6%（T3）蓝藻粉的番茄汁。SEM结果显示，知识对社会动机的直接影响有限，而个人行为对社会动机具有强烈的预测作用。即，感知营养价值和健康益处被证明是消费者愿意饮用富含藻类果汁的主要因素。消费者偏好评价结果表明，含酸樱桃和藻类的果汁在感官接受度和排名方面均优于含番茄的果汁，指出了产品基质对于实现消费者接受度的重要性。
The presented study aimed to understand the relationship between knowledge, attitudes, and practices, as well as consumers' preferences for the consumption of -enriched fruit and vegetable juices. A survey about the consumers' attitudes towards consumption of algae in general and especially was conducted to better understand the target groups and marketing strategies for this novel non-alcoholic beverage product. Knowledge-Attitude-Practice (KAP) model in combination with structural equation modelling (SEM) was applied to test the hypothesised relationships between the variables. Additionally, consumers' preference test was done using a seven-point hedonic scale and ranking of the six juice samples: plain sour cherry juice (SC1), sour cherry juice with 0.8% (SC2) and 1.6% (SC3) of blue powder; plain tomato juice (T1), tomato juice with 0.8% (T2) and 1.6% (T3) of blue powder. The SEM results showed that there is a limited direct impact of knowledge on social motivation, while personal behaviour strongly predicts social motivation. Namely, perceived nutritional value and health benefits were shown to be the main factors for consumers' willingness to drink -enriched juice. The result of the consumer preference evaluation exposed that the juices containing sour cherry and achieved better sensory acceptance and ranking than those containing tomato, pointing out the importance of the product matrix for achieving consumer acceptance.
Miona Belović, Lato Pezo, Goran Radivojević, Mirjana Penić, Jasmina Lazarević, Bojana Filipčev, et al. {"_":"Relationship Between Knowledge, Attitudes, and Practices for the Consumption of -Enriched Fruit and Vegetable Juices: Structural Equation Modelling and Consumers' Preference Evaluation Approach.","i":["Spirulina"]}. Nutrients. 2026; doi:10.3390/nu18081309.
Miona Belović, Lato Pezo, Goran Radivojević, Mirjana Penić, Jasmina Lazarević, Bojana Filipčev, et al (2026). {"_":"Relationship Between Knowledge, Attitudes, and Practices for the Consumption of -Enriched Fruit and Vegetable Juices: Structural Equation Modelling and Consumers' Preference Evaluation Approach.","i":["Spirulina"]}. Nutrients. https://doi.org/10.3390/nu18081309
Miona Belović, Lato Pezo, Goran Radivojević, Mirjana Penić, Jasmina Lazarević, Bojana Filipčev, et al. {"_":"Relationship Between Knowledge, Attitudes, and Practices for the Consumption of -Enriched Fruit and Vegetable Juices: Structural Equation Modelling and Consumers' Preference Evaluation Approach.","i":["Spirulina"]}[J]. Nutrients, 2026 doi:10.3390/nu18081309.
翻译全文 · AI 文献问答 · PDF 原文下载 · 引用导出